ECG x Marvel

Since early 2023 I have been the lead writer for East Continental Gem’s awe-inspiring collaboration with Marvel. The classic gem and jewelry company designed a variety of “real-life” Marvel artifacts from precious gemstones. I have written all descriptions, web copy, launch emails, and collaborated with the team to improve creative concepts. This has been one of the most exciting projects/clients of my career, and a particular challenge in voice. I had to speak to two seemingly opposite markets, the luxury market and comic/film collectible market.